CBD is at the forefront of medical research for a variety of stress and anxiety-related conditions. It may have potential for reducing pain and providing calming effects on the body and mind. The healing powers of CBD are being talked around the world, but have taken off exponentially in the UK this past year.
The manufacturing and distribution of CBD was legalized in the UK in early 2018. Since then, industries including cosmetics, food and drink, and even pet retail have exploded with CBD supplements, infusions, and much more. However, the reason behind CBD’s success in the UK may surprise you. More and more users are pointing to work and relationship stress as key factors for why they choose this herbal remedy as coping aid.
A great deal of modern research is going toward understanding the anti-anxiety and pain-relieving effects of CBD. Some researchers suggest that CBD can activate the hydroxytryptamine serotonin receptor, which can increase serotonin levels in the brain and thus reduce anxiety. This potential effect of CBD means it could eventually be a viable alternative to selective serotonin reuptake inhibitors (SSRIs) for depression and anxiety.
This promising research explains the nearly 99% increase of CBD sales in the UK between February and April of 2018, according to a Wowcher analysis. Research also found that:
The research also shows that millennials are the generation most prone to using CBD gummies. The question is, why is this generation reaching for anti-anxiety remedies so readily? What is making it harder for millennials to form relationships and perform well at work without help from hemp?
The reasons have something to do with a shift in both the workforce and social norms among this generation. Millennials are working harder than past generations to pay off student loans, which hinders their ability to reach substantial financial goals such as buying a house or starting a family. Because of the increased access to student loans and grants, the workforce is flooded with more college graduates than ever. This is great news for companies, but many millennials are finding out that the competition is incredibly high, even with a college degree.
Millennials also struggle to make lasting friendships and relationships because their lives are so tech-centric. In a world of endless options and very little real-world connection, it can be difficult to learn how to make a lasting relationship or repair damaged ones. Many are also overworked, making it hard for them to develop relationships in off-hours.
CBD is making it easier for millennials to cope with a rapidly changing social landscape. With CBD as a support remedy, many find it easier to build better relationships and handle their work stress in healthy ways. By making the work easier on the body, millennials can handle the stress on the mind more productively.