Fitness & Nutrition

What Will be the Trendiest Health Supplements and Food Ingredients of 2019?

By Jillian Kubala, MS, RD

Every year, a new batch of trendy food ingredients makes waves throughout the health and wellness world.

In 2018, collagen peptides, turmeric lattes, activated charcoal, kombucha, bone broth, cauliflower rice and coconut oil dominated headlines.

While some 2018 trends are here to stay, interest is set to shift to new, more unique ingredients and supplements in 2019.

Here are the top 10 ingredients and supplements to watch for in 2019.

1) CBD

Cannabidiol, commonly referred to as CBD, is a chemical compound found in the Cannabis sativa plant.

CBD is non-psychoactive and has been linked to a number of health benefits such as its ability to relieve pain, reduce anxiety, and decrease blood pressure.

Not only has CBD gained popularity as a natural supplement, it’s beginning to pop up in food and beverage products such as kombucha, coffee, lozenges, mints, and even chocolate.

As research on the health benefits of CBD continues, it’s likely that more products containing this powerful ingredient will flood the market in  2019.

2) Adaptogens

Adaptogens are stress-relieving compounds that are rising in popularity.

Found in plants and certain mushrooms, adaptogens are substances that enhance the body’s ability to cope with stress and help promote homeostasis.

Not only can adaptogens reduce the physical effects of stress on the body, research shows that supplementing with certain adaptogens can improve athletic performance and reduce fatigue.

Although adaptogens like ashwagandha (withania somnifera) have long been used as natural remedies for many conditions, there are a number of other, lesser-known adaptogenic compounds that may improve health.

Look out for smoothies and other edible products containing adaptogens like holy basil, rhodiola rosea, and eleuthero in 2019.

3) Medicinal Mushroom Powders

Mushroom products have taken the health and wellness world by storm.

From mushroom chocolate to mushroom coffee, consumers are going crazy for medicinal shrooms.

Research shows that certain medicinal mushrooms can help boost the immune system and improve mental health conditions.

Keep an eye out for new products containing lion’s mane, chaga, reishi and turkey tail mushroom powders in 2019.

4) Ghee Blends

Ghee has boomed in popularity due to the comeback of ancestral ways of eating such as the paleo diet.

Food companies have begun to make this clarified butter product more attractive by adding in superfood ingredients.

Ghee products containing powerful spices including turmeric and curcumin have begun popping up on store shelves.

New ghee products containing interesting (and healthy) flavor combinations are predicted to hit the market in the coming year.

5) Seagreen Products

Seagreens such as seaweed and algae are excellent sources of nutrients, which is why they are becoming a go-to ingredient for health food manufacturers.

Seagreens products like chips, powders, jerkies, teas and wafers are already a hit with health-minded individuals.

As plant-based ingredients continue to grow in popularity, seaweed and algae products are well-positioned to become the new superfood of 2019.

6) Coconut Butter

Coconut butter is a creamy, super-coconutty spread that is made from the flesh of coconuts.

Also known as coconut manna, coconut butter is higher in certain nutrients such as fiber and magnesium than coconut oil.

Coconut butter is meant to be added to cooked foods or used as a flavorful topping.

Companies are even mixing coconut butter with trendy ingredients such as collagen, charcoal, spirulina, and turmeric to entice buyers.

7) Sauerkraut

Sauerkraut is usually thought of as a ho-hum condiment used to top unhealthy foods such as hot dogs.

However, a new wave of boldly flavored sauerkraut products has recently hit the market and are in position to become a popular health food in 2019.

Sauerkraut is loaded with vitamins, minerals and beneficial probiotics, which can benefit health in many ways.

To ensure you are choosing the healthiest product, look for unpasteurized, refrigerated sauerkrauts that don’t contain preservatives or added sugars.

8) Nootropic Supplements

Nootropics are substances that may provide a natural way to boost memory, reduce anxiety and enhance mental performance

Nootropics such as the amino acid L-theanine and the herb Rhodiola rosea have been shown to decrease anxiety and improve mood in research studies.

Before taking nootropic herbs or supplements, consult your doctor to ensure proper dosing and safety.

9) Unique Nut and Seed Butters

Nut and seed butters such as almond butter and sunflower seed butter have been a staple in the health food market for years.

However, 2019 will bring a new wave of unique nut and seed butters to the market.

Consumers should be on the lookout for new products made from watermelon seeds, tiger nuts, pistachios, and hemp seeds to hit shelves in the new year.

10) Tonics and Health Drinks

Although the market is already flooded with tonics and drinks that contain ingredients promoted to boost health, these concoctions will continue to grow in popularity in 2019.

Companies are combining herbs, spices, vinegars, and other components to make unique brews sure to captivate health-conscious consumers.

Beverages to look out in 2019 include fire ciders which contain immune-boosting ingredients such as ginger, garlic, onions, and horseradish.

Jillian Kubala, MS, RD

Registered dietitian Jillian Kubala holds a master’s degree in nutrition from Stony Brook University School of Medicine as well as an undergraduate degree in nutrition science. She is certified in plant-based nutrition through the T. Colin Campbell Center for Nutrition Studies at Cornell University.

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