Industry News & Updates

What to Expect for CBD in 2019

By Melena Gurganus

With the passing of the 2018 Farm Bill, hemp is now legal federally. But CBD extracted from these plants still faces challenges as the new year begins.

Following the legalization of hemp, some CBD companies noticed that their Facebook pages were unpublished by the platform due to their “recent activity [that] doesn’t follow the Facebook page policies,” according to local CBD retailers in Missouri. It’s unclear exactly why these pages were taken down, but it could have something to do with the promotion of medical claims surrounding CBD products. A popular social media platform like Facebook would want to avoid such claims to avoid raising eyebrows that might alarm the FDA.

The FDA on CBD—Is It Illegal?

In spite of the recent turn of events that depict a bright future for hemp, FDA Commissioner Scott Gottlieb was less optimistic about the future of CBD as he notes, “selling unapproved products with unsubstantiated therapeutic claims is not only a violation of the law, but also can put patients at risk, as these products have not been proven to be safe or effective.”

It is true that more clinical trials need to be conducted to test the potential health benefits of CBD, yet many people continue to seek out CBD products for common ailments like pain, anxiety, and sleep disorders. For this reason, we find that it’s more helpful to provide a quality information about hemp-derived CBD and allow people to make well-informed decisions when it comes to their health.

While it is ill-advised for brands to suggest that their CBD oil offers medical benefits, these products are legal and have gained even more attention with the passing of the recent Farm Bill.

It’s easier than ever to grow hemp and people can now create their own CBD products as long as they have figured out an efficient extraction process. Perhaps this increase in demand for CBD products will pressure the FDA to take a closer look at CBD as a qualifying wellness supplement or food additive.

Ringing in the New Year with CBD

In addition to the added interest by the FDA, hemp legalization also means that these crops will be more readily available in 2019, and more hemp-derived products like CBD oil will be hitting the market. This increase in competition, as well as more readily available resources, may cause CBD prices to drop. With more CBD suppliers vying for consumers, we may also see a growing support for reputable brands which can help filter out low quality products and sketchy companies within the industry.

The recent Farm Bill has made notable history in the past few weeks, and subsequently led the way for a CBD brand to advertise in Times Square this past New Year’s Eve. Elixinol, a Colorado-based CBD company, is the first cannabis-based business to successfully advertise on one of the most coveted commercial real estates in the world. Elixinol was denied for a spot last year, but 2018 was a year of remarkable change within the hemp industry, with more to come in 2019 as the stigmas associated with cannabis derivatives continue to dissipate.

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