Industry News & Updates

What is HempWorx? The Network Marketed CBD Oil

By Melena Gurganus

You may have heard the buzz surrounding HempWorx, which is a quickly growing CBD company that allows anyone to sell and distribute their products. The fast growth of this brand is surprising, especially since most CBD companies have difficulty finding the right path to gain the attention of customers. These challenges stem from the inability to use traditional marketing practices, like advertising on Facebook or Google, since these popular sites bar CBD from being promoted on their platforms because it has not been evaluated by the FDA.

Because of these difficulties, brands are getting more and more creative as to how they can reach consumers. HempWorx in particular has adopted a unique program that has brought them many customers, and helped spread the word about their products—but there are a few downsides that come with using this kind of marketing technique.

The “Affiliate” Program

HempWorx sells cannabidiol (CBD) products online, but they also utilize a network marketing strategy that relies heavily on the work of affiliate partners to generate revenue and gain recognition for the company. Essentially, this means that anyone can be an affiliate of HempWorx, as long as they pay their dues.

In order to be a part of the HempWorx affiliate program, you have to first purchase their products at a wholesale price, and then sell them to others at full price to turn a profit. In this process, the affiliate individual then becomes a distributor who can promote the brand via any channel. Social media is a popular choice for many people to sell these products, which is why you may have seen friends or acquaintances posting about HempWorx on Instagram, Twitter, Facebook, Snapchat, etc.

How much does it cost to join HempWorx?

When enrolling in the HempWorx program (which is called “My Daily Choice”) you can select different product packages that range from $39 to $599. However, in order to be eligible for all commissions and bonuses, you would need to purchase roughly $200 worth of product each month, which adds up quickly and can make it more difficult to see a return on the investment.

While it is possible to have success when selling HempWorx products via their affiliate program, their Policies and Procedures for the My Daily Choice multi-level marketing notes that it is “very possible” that independent representatives (a.k.a. distributors) will not make a profit, and they “should not” expect to. In addition, these distributors often make health claims around the products they are selling, which can be seen as false advertising since no wellness supplement containing CBD is intended to diagnose, treat, cure, or prevent any disease according to the FDA.

Is HempWorx real CBD oil?

There are many online scams that sell fake CBD products that have no cannabinoids or beneficial therapeutic value, but HempWorx combats this narrative by providing a slew of third-party lab test results on their website. However, it can be hard to tell which test result correlates to what product, especially since they carry a wide range of CBD oils, topicals, infused coffee blends, creamers, and even dog treats.

It may be harder than anticipated to make a decent profit from selling HempWorx, but their products seem to be up to par. Their CBD is obtained using CO2 extraction on industrial hemp plants that are grown on Kentucky farms, and they offer full spectrum hemp oil for those looking to capitalize on the “entourage effect,” as well as THC free options for customers that are concerned about drug screens. In addition, they offer a 60 day money back guarantee to ensure satisfaction.

So, is HempWorx right for you?

As an every day consumer, it seems as though we are constantly bombarded by sales pitches and new marketing tactics as brands, regardless of what industry they are in, try to reach potential customers. When it comes to CBD, buying from an independent distributor on a social media platform can seem a bit odd, especially since this is still a relatively new and confusing market place. Also, the majority of distributors find themselves in the red, so we find that it’s easiest to purchase products from well-established brands, and leave the selling up to the companies themselves.

Keep Learning

Industry News & Updates

North Carolina Moves Backward on Hemp

The NC House is considering a law to ban hemp flower, classifying smokable hemp as marijuana. The effort will hurt farmers and legal CBD industry.

Industry News & Updates

What is HempWorx? The Network Marketed CBD Oil

Have you heard of HempWorx? Learn about the legitimacy of this brand and how it uses multi-level marketing to sell CBD oil via independent distributors.

Agriculture

Top States In Hemp Production

Ohio recently passed a law legalizing commercial hemp production within the state. They are one of 19 states embracing hemp as a healthy, eco-friendly alternative as well as a money-maker for agricultural-dependent communities.

Industry News & Updates

Anti-Pot Lawmakers Now Singing a Different Tune

Many lawmakers have historically been opposed to marijuana legalization. But some are now touting hemp and CBD. So, why the change in opinion? Here's what you need to know.

Industry News & Updates

Can People with Previous Convictions Work in Legal Cannabis?

The CBD boom has brought with it increased efforts to legalize cannabis. But what about decriminalization? For those with previous convictions, this is perhaps more important.

Stella Chalik, owner of Mishka Oil, carries a tray of double chocolate chip cookies infused with twenty milligrams of CBD oil, at her industrial  kitchen on Tuesday, Dec. 18, 2018 in Chicago. She started her wholesale baking company two years ago.  According to Chalik, half of her products contain CBD oils and these products are distributed to different stores and vendors throughout 15 States. (Chris Sweda/Chicago Tribune)
Business

The CBD Lifestyle: How the Cannabinoid Became More than a Product

CBD is everywhere. From health to beauty to pets, how did CBD become a modern phenomenon.

Industry News & Updates

Science of CBD Continues to Take Shape

More studies on the effects of Epidiolex, the only FDA-approved CBD drug, are being conducted. Learn more about what this research means for people who use CBD as a wellness supplement.

Business

It’s Time We Give CBD Businesses the Credit They Deserve

Merchants who want to sell CBD are having issues finding banking and credit card options for their business. Here's why, and what's coming next.

Business

What is Hemp Fabric?

Hemp fabric is getting more attention as a sustainable way to create long-lasting clothes. Here's what you need to know.

By continuing to browse or by clicking “OK” you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Privacy Policy.

OK