You may have heard the buzz surrounding HempWorx, which is a quickly growing CBD company that allows anyone to sell and distribute their products. The fast growth of this brand is surprising, especially since most CBD companies have difficulty finding the right path to gain the attention of customers. These challenges stem from the inability to use traditional marketing practices, like advertising on Facebook or Google, since these popular sites bar CBD from being promoted on their platforms because it has not been evaluated by the FDA.
Because of these difficulties, brands are getting more and more creative as to how they can reach consumers. HempWorx in particular has adopted a unique program that has brought them many customers, and helped spread the word about their products—but there are a few downsides that come with using this kind of marketing technique.
HempWorx sells cannabidiol (CBD) products online, but they also utilize a network marketing strategy that relies heavily on the work of affiliate partners to generate revenue and gain recognition for the company. Essentially, this means that anyone can be an affiliate of HempWorx, as long as they pay their dues.
In order to be a part of the HempWorx affiliate program, you have to first purchase their products at a wholesale price, and then sell them to others at full price to turn a profit. In this process, the affiliate individual then becomes a distributor who can promote the brand via any channel. Social media is a popular choice for many people to sell these products, which is why you may have seen friends or acquaintances posting about HempWorx on Instagram, Twitter, Facebook, Snapchat, etc.
When enrolling in the HempWorx program (which is called “My Daily Choice”) you can select different product packages that range from $39 to $599. However, in order to be eligible for all commissions and bonuses, you would need to purchase roughly $200 worth of product each month, which adds up quickly and can make it more difficult to see a return on the investment.
While it is possible to have success when selling HempWorx products via their affiliate program, their Policies and Procedures for the My Daily Choice multi-level marketing notes that it is “very possible” that independent representatives (a.k.a. distributors) will not make a profit, and they “should not” expect to. In addition, these distributors often make health claims around the products they are selling, which can be seen as false advertising since no wellness supplement containing CBD is intended to diagnose, treat, cure, or prevent any disease according to the FDA.
There are many online scams that sell fake CBD products that have no cannabinoids or beneficial therapeutic value, but HempWorx combats this narrative by providing a slew of third-party lab test results on their website. However, it can be hard to tell which test result correlates to what product, especially since they carry a wide range of CBD oils, topicals, infused coffee blends, creamers, and even dog treats.
It may be harder than anticipated to make a decent profit from selling HempWorx, but their products seem to be up to par. Their CBD is obtained using CO2 extraction on industrial hemp plants that are grown on Kentucky farms, and they offer full spectrum hemp oil for those looking to capitalize on the “entourage effect,” as well as THC free options for customers that are concerned about drug screens. In addition, they offer a 60 day money back guarantee to ensure satisfaction.
As an every day consumer, it seems as though we are constantly bombarded by sales pitches and new marketing tactics as brands, regardless of what industry they are in, try to reach potential customers. When it comes to CBD, buying from an independent distributor on a social media platform can seem a bit odd, especially since this is still a relatively new and confusing market place. Also, the majority of distributors find themselves in the red, so we find that it’s easiest to purchase products from well-established brands, and leave the selling up to the companies themselves.