Industry News & Updates

5 Tips to Navigate the Holiday Shopping Season Like a Pro

By Melena Gurganus

With the holiday season fast approaching, we’ve noticed a slew of deals and discounts leading up to the biggest shopping day of the year, Black Friday. This can be a stressful time of year for many, as family gatherings and holiday gift shopping take place all within one week. The pressure of finding gifts for your friends and family, coupled with the frantic environment in many stores, can be difficult to manage.

Many stores offer “once-a-year” price drops on popular merchandise, making it easy to get carried away by all of the Black Friday sales—but you don’t have to get sucked into the frenzied crowds. In fact, many people now choose to do their shopping online rather than in-store, which may help alleviate some of the anxieties that arise out of holiday shopping.

Successful Shopping Tips for Black Friday

Regardless of whether you’re shopping online or in-store, it can be a stressful endeavor to find what you’re looking for, get a good price, and beat other shoppers for the same sought-after deals. To maximize your Black Friday shopping success, we’ve outlined five tips to help you make it through the hectic holiday shopping season.

  1. Prepare and prioritize
    Start by looking through all of the Black Friday ads that interest you, make note of when the sale starts, and make a list of items that are most important to you. By mapping out your game plan ahead of time, you can set alarms and be well prepared to snag the best deals both online and in-store.
  2. Avoid the things that you don’t need
    Black Friday discounts can make you go blind when surrounded by a sea of sales, but you should know that not all sales are created equally. Stick to your list and try not to get distracted by other deals that seem too good to be true, because they probably aren’t as great as they seem.
  3. Dress for the occasion
    If you do choose to to brave the Black Friday crowds, what you’re wearing can make all the difference. Think function over fashion, and plan to wear comfortable shoes (you’ll probably be standing in line for some time). Also, you may want to leave large bags or purses at home, but keep your wallet and other necessities close at hand.
  4. Get a lot of sleep
    Whether you’re driving to the store at 6:00am or 6:00pm, you’ll need your energy to focus on everything going on around you. Getting the appropriate amount of rest means you’ll be more alert, and better prepared to deal with the hordes of shoppers. Sleep also plays an important role in stress management, so getting plenty of shut-eye may help you feel less anxious when shopping or preparing for other holiday festivities.
  5. There will always be another sale
    Don’t panic, there is still plenty of time to get a good deal on the items that you’ve had your eye on. Following the weekend of Black Friday deals, Cyber Monday extends great discounts and promotions to online shoppers, so you can order anything you missed without having to leave the comfort of your own home.

This holiday season, try focus more on the things that bring you joy. There’s enough stress in our daily lives. We shouldn’t add to the frenzy during what should be a very happy time of year.

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